Smoot Family Chiropractic
34 Iris Dr, Salinas, CA 93906smootchiropractic.com · Crawled 7 October 2026 · 20 pages checked
61/ 100 customer access score
0100
Where this audit comes from
An automated crawl of smootchiropractic.com on 7 October 2026, reading 20 pages, with some rows from the shared business directory's earlier check of the same website. How the audit works explains what it reads, what each result means and where each one comes from.
Found published, with the words and page it came from
Not found the crawl did not detect it
Not determined we could not tell either way
Score breakdown
| Category | Score | What the crawl recorded |
|---|---|---|
| Contactability | 13 / 25 | Found: Phone number, Click to call, Public email address. Not found: Contact form, Directions and parking, SMS or text, Live chat. |
| Booking | 13 / 25 | Found: Online booking, Appointment request. Not determined: Real time slots shown, Confirmation shown, Fields required, Mobile booking flow. |
| Information | 19 / 25 | Found: Services, Business hours, New patient information, Conditions treated, Pricing. Not found: Insurance accepted, Cancellation policy. |
| Trust signals | 16 / 25 | Found: Reviews shown, Team page, Practitioner education, Years in practice. Not found: Licence details, Certifications. |
| Total | 61 / 100 |
Customer task test
The tasks a first-time visitor comes to the website to do, worked out from the checks below.
| Can a customer… | Result | What the crawl recorded |
|---|---|---|
| Call the business | Yes |
(831) 751 3939 |
| Request an appointment | Yes |
Schedule Appointment |
| Book an appointment online | Yes |
Yes
|
| Send a text message | No |
The crawl did not detect it on the 20 pages checked.
|
| Find business hours | Yes |
Mon 08:00-12:00, 14:00-18:00; Tue 08:00-12:00; Wed 08:00-12:00, 14:00-18:00; Thu 08:00-12:00, 14:00-18:00; Fri 08:00-12:00; Sat Closed; Sun Closed
|
| Find out what happens at a first visit | Yes |
The first visit begins with a conversation. Patients can expect to discuss where their symptoms occur, how long they have been present, what makes them better or worse, and how the problem affects everyday life. |
| Find the conditions treated | Yes |
Back or neck discomfort |
| Check the insurance accepted | No |
The crawl did not detect it on the 20 pages checked.
|
Every check
All 26 scored checks, with the points each earned out of the 100.
Contactability 13 / 25
| Check | Result | What the crawl recorded | Points |
|---|---|---|---|
| Phone number | Found | (831) 751 3939 |
5 / 5 |
| Click to call | Found | (831) 751 3939 |
5 / 5 |
| Contact form | Not found |
The crawl did not detect it on the 20 pages checked.
|
0 / 4 |
| Directions and parking | Not found |
The crawl did not detect it on the 20 pages checked.
|
0 / 4 |
| Public email address | Found | emailprotected |
3 / 3 |
| SMS or text | Not found |
The crawl did not detect it on the 20 pages checked.
|
0 / 2 |
| Live chat | Not found |
The crawl did not detect it on the 20 pages checked.
|
0 / 2 |
Booking 13 / 25
| Check | Result | What the crawl recorded | Points |
|---|---|---|---|
| Online booking | Found |
Yes
|
7 / 7 |
| Appointment request | Found | Schedule Appointment |
6 / 6 |
| Real time slots shown | Not determined |
We could not determine this.
It cannot be assessed from what the crawl records.
|
0 / 5 |
| Confirmation shown | Not determined |
We could not determine this.
It cannot be assessed from what the crawl records.
|
0 / 3 |
| Fields required | Not determined |
We could not determine this.
There was no signal either way on the 20 pages checked.
|
0 / 2 |
| Mobile booking flow | Not determined |
We could not determine this.
It cannot be assessed from what the crawl records.
|
0 / 2 |
Information 19 / 25
| Check | Result | What the crawl recorded | Points |
|---|---|---|---|
| Services | Found | The clinic combines chiropractic adjustments with rehabilitation, therapeutic exercise, decompression therapy, soft-tissue care, postural support, and patient education. |
4 / 4 |
| Business hours | Found |
Mon 08:00-12:00, 14:00-18:00; Tue 08:00-12:00; Wed 08:00-12:00, 14:00-18:00; Thu 08:00-12:00, 14:00-18:00; Fri 08:00-12:00; Sat Closed; Sun Closed
|
4 / 4 |
| New patient information | Found | The first visit begins with a conversation. Patients can expect to discuss where their symptoms occur, how long they have been present, what makes them better or worse, and how the problem affects everyday life. |
4 / 4 |
| Conditions treated | Found | Back or neck discomfort |
4 / 4 |
| Insurance accepted | Not found |
The crawl did not detect it on the 20 pages checked.
|
0 / 3 |
| Cancellation policy | Not found |
The crawl did not detect it on the 20 pages checked.
|
0 / 3 |
| Pricing | Found | Regular Price:$220 |
3 / 3 |
Trust signals 16 / 25
| Check | Result | What the crawl recorded | Points |
|---|---|---|---|
| Licence details | Not found |
The crawl did not detect it on the 20 pages checked.
|
0 / 6 |
| Reviews shown | Found | 238 reviews |
5 / 5 |
| Team page | Found | Dr. Brian Smoot and his experienced team take the time to understand not just your symptoms |
4 / 4 |
| Practitioner education | Found | Dr. Brian Smootearned a Bachelor of Science in Biology with an emphasis in Physiology and Anatomy from California State University, Fresno. |
4 / 4 |
| Certifications | Not found |
The crawl did not detect it on the 20 pages checked.
|
0 / 3 |
| Years in practice | Found | has been serving his community since 2006. |
3 / 3 |