Dan Wood Company
3950 East Milham Avenue, Portage, MI 49002danwoodco.com · Crawled 6 October 2026 · 20 pages checked
Better than 17%of 75 plumbers audited between 11 August and 13 October 2026
42.5/ 100 customer access score
0Median 52100
Where this audit comes from
An automated crawl of danwoodco.com on 6 October 2026, reading 20 pages. How the audit works explains what it reads, what each result means and where each one comes from.
Found published, with the words and page it came from
Not found the crawl did not detect it
Not determined we could not tell either way
Score breakdown
| Category | Score | National median | What the crawl recorded |
|---|---|---|---|
| Contactability | 18 / 25 | 21 | Found: Phone number, Click to call, Contact form, Emergency contact visible. Not found: Public email address, SMS or text, Live chat. |
| Booking | 2 / 25 | 8 | Found: Fields required. Not found: Online booking, Estimate request, Real time slots shown, Confirmation shown, Mobile booking flow. |
| Information | 17.5 / 25 | 16 | Found: Services, Business hours, Service areas, Emergency cover explained. Partly: Warranty. Not found: Financing, Pricing. |
| Trust signals | 5 / 25 | 11 | Found: Reviews shown. Not found: Licence details, Team page, Certifications, Guarantees. Not determined: Project gallery. |
| Total | 42.5 / 100 | 52 |
Customer task test
The tasks a first-time visitor comes to the website to do, worked out from the checks below.
| Can a customer… | Result | What the crawl recorded |
|---|---|---|
| Call the business | Yes |
269-216-0002 |
| Request an estimate | No |
The crawl did not detect it on the 20 pages checked.
|
| Book an appointment online | No |
The crawl did not detect it on the 20 pages checked.
|
| Send a text message | No |
The crawl did not detect it on the 20 pages checked.
|
| Find business hours | Yes |
We Offer Cash Discounts Business Hours:Mon - Fri 7:30am - 5:00pm |
| Find the service area | Yes |
but we serve Lawton and the surrounding areas. |
| Find warranty information | Partly |
When we install a new water heater for you, we back our work with customer warranties, ensuring that you receive the best service and peace of mind for the future. |
| Find financing options | No |
The crawl did not detect it on the 20 pages checked.
|
Every check
All 26 scored checks, with the points each earned out of the 100.
Contactability 18 / 25
| Check | Result | What the crawl recorded | Points |
|---|---|---|---|
| Phone number | Found | 269-216-0002 |
5 / 5 |
| Click to call | Found | 269-216-0002 |
5 / 5 |
| Contact form | Found | Contact Us |
4 / 4 |
| Emergency contact visible | Found | icult to find assistance. Fortunately, that's fine for homeowners in and around the Portage, Kalamazoo and surrounding areas. Dan Wood Company in Portage, Kalamazoo and surrounding areas, has skilled 24-hour plumbers and HVAC contractors ready to restore your home's functionality. With a family tradition dating back to 1908, our mission has always been to assist homeowners in their time of need, whether it's a burst pipe in freezing temperatures or a malfunctioning furnace blowing cold air. You |
4 / 4 |
| Public email address | Not found |
The crawl did not detect it on the 20 pages checked.
|
0 / 3 |
| SMS or text | Not found |
The crawl did not detect it on the 20 pages checked.
|
0 / 2 |
| Live chat | Not found |
The crawl did not detect it on the 20 pages checked.
|
0 / 2 |
Booking 2 / 25
| Check | Result | What the crawl recorded | Points |
|---|---|---|---|
| Online booking | Not found |
The crawl did not detect it on the 20 pages checked.
|
0 / 7 |
| Estimate request | Not found |
The crawl did not detect it on the 20 pages checked.
|
0 / 6 |
| Real time slots shown | Not found |
The crawl did not detect it on the 20 pages checked.
|
0 / 5 |
| Confirmation shown | Not found |
The crawl did not detect it on the 20 pages checked.
|
0 / 3 |
| Fields required | Found | Contact Us |
2 / 2 |
| Mobile booking flow | Not found |
The crawl did not detect it on the 20 pages checked.
|
0 / 2 |
Information 17.5 / 25
| Check | Result | What the crawl recorded | Points |
|---|---|---|---|
| Services | Found | WATER HEATER SERVICES |
4 / 4 |
| Business hours | Found | We Offer Cash Discounts Business Hours:Mon - Fri 7:30am - 5:00pm |
4 / 4 |
| Service areas | Found | but we serve Lawton and the surrounding areas. |
4 / 4 |
| Emergency cover explained | Found | Emergency hours 24/7 including holidays |
4 / 4 |
| Financing | Not found |
The crawl did not detect it on the 20 pages checked.
|
0 / 3 |
| Warranty | Partly | When we install a new water heater for you, we back our work with customer warranties, ensuring that you receive the best service and peace of mind for the future. |
1.5 / 3 |
| Pricing | Not found |
The crawl did not detect it on the 20 pages checked.
|
0 / 3 |
Trust signals 5 / 25
| Check | Result | What the crawl recorded | Points |
|---|---|---|---|
| Licence details | Not found |
The crawl did not detect it on the 20 pages checked.
|
0 / 6 |
| Reviews shown | Found | Read what our clients are saying. To learn more, contact Dan Wood Company in Portage, Kalamazoo and surrounding areas, at269-216-0002. We have a 4.8 rating with over 2,000 reviews on google, read a few below. |
5 / 5 |
| Team page | Not found |
The crawl did not detect it on the 20 pages checked.
|
0 / 4 |
| Project gallery | Not determined |
We could not determine this.
It cannot be assessed from what the crawl records.
|
0 / 4 |
| Certifications | Not found |
The crawl did not detect it on the 20 pages checked.
|
0 / 3 |
| Guarantees | Not found |
The crawl did not detect it on the 20 pages checked.
|
0 / 3 |
How this site compares
Dan Wood Company measured against 75 plumbers audited between 11 August and 13 October 2026, each on its latest audit. Michigan does not yet have enough audited plumbers for a state comparison, so these figures are national.
17%of compared plumbers score lower than 42.5
52median score out of 100
80highest score any compared plumber has reached
Points no audited plumber has earned yet
None of the 75 compared plumbers has earned a point on these yet. Why they stay on the scale
- Live chat · not found on 74, could not be determined on 1
- Real time slots shown · not found on 65, could not be determined on 10
- Confirmation shown · not found on 65, could not be determined on 10
- Mobile booking flow · not found on 65, could not be determined on 10