Roto-Rooter Plumbers customer access audit

Where this audit comes from

An automated crawl of rotorooterbck.com on 6 October 2026, reading 20 pages. How the audit works explains what it reads, what each result means and where each one comes from.

Found published, with the words and page it came from Not found the crawl did not detect it Not determined we could not tell either way

Score breakdown

Category	Score	National median	What the crawl recorded
Contactability	18 / 25	21	Found: Phone number, Click to call, Contact form, Emergency contact visible. Not found: Public email address, SMS or text, Live chat.
Booking	8 / 25	8	Found: Estimate request, Fields required. Not found: Online booking, Real time slots shown, Confirmation shown, Mobile booking flow.
Information	17.5 / 25	16	Found: Services, Business hours, Service areas, Emergency cover explained. Partly: Warranty. Not found: Financing, Pricing.
Trust signals	6.5 / 25	11	Found: Reviews shown. Partly: Guarantees. Not found: Licence details, Team page, Certifications. Not determined: Project gallery.
Total	50 / 100	52

Customer task test

The tasks a first-time visitor comes to the website to do, worked out from the checks below.

Can a customer…	Result	What the crawl recorded
Call the business	Yes	269-224-0774 On rotorooterbck.com/
Request an estimate	Yes	FREE ESTIMATES and On rotorooterbck.com/
Book an appointment online	No	The crawl did not detect it on the 20 pages checked.
Send a text message	No	The crawl did not detect it on the 20 pages checked.
Find business hours	Yes	Leave us a Google Review 24 hours a day, 7 days a week On rotorooterbck.com/
Find the service area	Yes	We serve homeowners and businesses across Battle Creek, MI, Springfield, Pennfield, Albion, Marshall, and all of Calhoun County. On rotorooterbck.com/sewer-drains-and-hydrojetting
Find warranty information	Partly	The job is backed by a service warranty, and eco-friendly drain care products may be used where appropriate. On rotorooterbck.com/battle-creek-plumbers Partly met: 1.5 of 3 points.
Find financing options	No	The crawl did not detect it on the 20 pages checked.

Every check

All 26 scored checks, with the points each earned out of the 100.

Contactability 18 / 25

Check	Result	What the crawl recorded	Points
Phone number	Found	269-224-0774 On rotorooterbck.com/	5 / 5
Click to call	Found	269-224-0774 On rotorooterbck.com/	5 / 5
Contact form	Found	Contact Roto-Rooter in Battle Creek, Michigan On rotorooterbck.com/contact-us	4 / 4
Emergency contact visible	Found	mergencies?A. Absolutely. When you search for drain cleaning near me in Battle Creek, MI, Roto-Rooter Plumbing & Drain Cleaning provides a fast, reliable response with locally based technicians ready 24/7 for urgent situations like complete blockages or sewer backups. Our service vehicles are fully equipped for immediate diagnosis and clearing, minimizing water damage and health risks. We serve all neighborhoods across Battle Creek with prompt, professional attention when you need it most.Q. Are On rotorooterbck.com/storm-drain-cleaning-roof-drains	4 / 4
Public email address	Not found	The crawl did not detect it on the 20 pages checked.	0 / 3
SMS or text	Not found	The crawl did not detect it on the 20 pages checked.	0 / 2
Live chat	Not found	The crawl did not detect it on the 20 pages checked.	0 / 2

Booking 8 / 25

Check	Result	What the crawl recorded	Points
Online booking	Not found	The crawl did not detect it on the 20 pages checked.	0 / 7
Estimate request	Found	FREE ESTIMATES and On rotorooterbck.com/	6 / 6
Real time slots shown	Not found	The crawl did not detect it on the 20 pages checked.	0 / 5
Confirmation shown	Not found	The crawl did not detect it on the 20 pages checked.	0 / 3
Fields required	Found	Contact Roto-Rooter in Battle Creek, Michigan On rotorooterbck.com/contact-us	2 / 2
Mobile booking flow	Not found	The crawl did not detect it on the 20 pages checked.	0 / 2

Information 17.5 / 25

Check	Result	What the crawl recorded	Points
Services	Found	Water heater repair and replacement, including tank and tankless units. On rotorooterbck.com/battle-creek-plumbers	4 / 4
Business hours	Found	Leave us a Google Review 24 hours a day, 7 days a week On rotorooterbck.com/	4 / 4
Service areas	Found	We serve homeowners and businesses across Battle Creek, MI, Springfield, Pennfield, Albion, Marshall, and all of Calhoun County. On rotorooterbck.com/sewer-drains-and-hydrojetting	4 / 4
Emergency cover explained	Found	Yes. We are available 24 hours a day, 7 days a week, including holidays, for emergency drain and sewer service across Battle Creek and the surrounding Calhoun County area. On rotorooterbck.com/sewer-drains-and-hydrojetting	4 / 4
Financing	Not found	The crawl did not detect it on the 20 pages checked.	0 / 3
Warranty	Partly	The job is backed by a service warranty, and eco-friendly drain care products may be used where appropriate. On rotorooterbck.com/battle-creek-plumbers Partly met: 1.5 of 3 points.	1.5 / 3
Pricing	Not found	The crawl did not detect it on the 20 pages checked.	0 / 3

Trust signals 6.5 / 25

Check	Result	What the crawl recorded	Points
Licence details	Not found	The crawl did not detect it on the 20 pages checked.	0 / 6
Reviews shown	Found	Excellent service, very professional and knowledgeable, definitely would recommend for any repair service. On rotorooterbck.com/	5 / 5
Team page	Not found	The crawl did not detect it on the 20 pages checked.	0 / 4
Project gallery	Not determined	We could not determine this. It cannot be assessed from what the crawl records.	0 / 4
Certifications	Not found	The crawl did not detect it on the 20 pages checked.	0 / 3
Guarantees	Partly	As a trusted provider of drain cleaning services in Battle Creek, MI, we deliver lasting results backed by service guarantees and full compliance with local codes. On rotorooterbck.com/storm-drain-cleaning-roof-drains Partly met: 1.5 of 3 points.	1.5 / 3

How this site compares

Roto-Rooter Plumbers measured against 75 plumbers audited between 11 August and 13 October 2026, each on its latest audit. Michigan does not yet have enough audited plumbers for a state comparison, so these figures are national.

36%of compared plumbers score lower than 50

52median score out of 100

80highest score any compared plumber has reached

Points no audited plumber has earned yet

None of the 75 compared plumbers has earned a point on these yet. Why they stay on the scale

Live chat · not found on 74, could not be determined on 1
Real time slots shown · not found on 65, could not be determined on 10
Confirmation shown · not found on 65, could not be determined on 10
Mobile booking flow · not found on 65, could not be determined on 10