Cowan Roofing customer access audit

Where this audit comes from

An automated crawl of cowanroofing.com on 7 October 2026, reading 20 pages. How the audit works explains what it reads, what each result means and where each one comes from.

Found published, with the words and page it came from Not found the crawl did not detect it Not determined we could not tell either way

Score breakdown

Category	Score	National median	What the crawl recorded
Contactability	17 / 25	17	Found: Phone number, Click to call, Contact form, Public email address. Not found: Emergency contact visible. Not determined: SMS or text, Live chat.
Booking	8 / 25	8	Found: Estimate request, Fields required. Not found: Online booking, Real time slots shown, Confirmation shown, Mobile booking flow.
Information	15 / 25	15	Found: Services, Business hours, Service areas, Financing. Not found: Emergency cover explained, Warranty, Pricing.
Trust signals	22 / 25	12	Found: Licence details, Reviews shown, Team page, Project gallery, Certifications. Not found: Guarantees.
Total	62 / 100	50.5

Customer task test

The tasks a first-time visitor comes to the website to do, worked out from the checks below.

Can a customer…	Result	What the crawl recorded
Call the business	Yes	(540) 308-5898 On cowanroofing.com/
Request an estimate	Yes	Contact Us for a Free Estimate Today On cowanroofing.com/
Book an appointment online	No	The crawl did not detect it on the 20 pages checked.
Send a text message	Not determined	We could not determine this. Evidence was seen, but it could not be verified against the page text.
Find business hours	Yes	Accessibility Tools Monday-Friday: 8:00 AM - 5:00 PM On cowanroofing.com/
Find the service area	Yes	Cowan Roofing is a family-owned and family-operated roofing company serving Madison and surrounding counties by providing unparalleled service and education to homeowners. On cowanroofing.com/
Find warranty information	No	The crawl did not detect it on the 20 pages checked.
Find financing options	Yes	Acorn Finance is a lending marketplace where the nations premier online consumer lenders pre-qualify customers for personalized loan options in 60 seconds, with no impact to the homeowners credit score. On cowanroofing.com/about/financing/

Every check

All 26 scored checks, with the points each earned out of the 100.

Contactability 17 / 25

Check	Result	What the crawl recorded	Points
Phone number	Found	(540) 308-5898 On cowanroofing.com/	5 / 5
Click to call	Found	(540) 308-5898 On cowanroofing.com/	5 / 5
Contact form	Found	Contact Us for a Free Estimate Today On cowanroofing.com/	4 / 4
Emergency contact visible	Not found	The crawl did not detect it on the 20 pages checked.	0 / 4
Public email address	Found	info@cowanroofing.com On cowanroofing.com/contact/	3 / 3
SMS or text	Not determined	We could not determine this. Evidence was seen, but it could not be verified against the page text.	0 / 2
Live chat	Not determined	We could not determine this. Evidence was seen, but it could not be verified against the page text.	0 / 2

Booking 8 / 25

Check	Result	What the crawl recorded	Points
Online booking	Not found	The crawl did not detect it on the 20 pages checked.	0 / 7
Estimate request	Found	Contact Us for a Free Estimate Today On cowanroofing.com/	6 / 6
Real time slots shown	Not found	The crawl did not detect it on the 20 pages checked.	0 / 5
Confirmation shown	Not found	The crawl did not detect it on the 20 pages checked.	0 / 3
Fields required	Found	Contact Us for a Free Estimate Today On cowanroofing.com/	2 / 2
Mobile booking flow	Not found	The crawl did not detect it on the 20 pages checked.	0 / 2

Information 15 / 25

Check	Result	What the crawl recorded	Points
Services	Found	Cowan Roofing can handle the inspection,replacement,repairand maintenance of all types of residential andspecialty roofing, plus some additional services. On cowanroofing.com/	4 / 4
Business hours	Found	Accessibility Tools Monday-Friday: 8:00 AM - 5:00 PM On cowanroofing.com/	4 / 4
Service areas	Found	Cowan Roofing is a family-owned and family-operated roofing company serving Madison and surrounding counties by providing unparalleled service and education to homeowners. On cowanroofing.com/	4 / 4
Emergency cover explained	Not found	The crawl did not detect it on the 20 pages checked.	0 / 4
Financing	Found	Acorn Finance is a lending marketplace where the nations premier online consumer lenders pre-qualify customers for personalized loan options in 60 seconds, with no impact to the homeowners credit score. On cowanroofing.com/about/financing/	3 / 3
Warranty	Not found	The crawl did not detect it on the 20 pages checked.	0 / 3
Pricing	Not found	The crawl did not detect it on the 20 pages checked.	0 / 3

Trust signals 22 / 25

Check	Result	What the crawl recorded	Points
Licence details	Found	Class A License #2705169358 Repeated across the site, including on cowanroofing.com/	6 / 6
Reviews shown	Found	The team at Cowan Roofing has been wonderful to work with from the initial estimate to the finished work. Repeated across the site, including on cowanroofing.com/	5 / 5
Team page	Found	Owner and operator Nathan A. Cowan grew up in the trades and has been working full-time in the roofing industry since 2000. On cowanroofing.com/about/	4 / 4
Project gallery	Found	Gallery On cowanroofing.com/gallery/	4 / 4
Certifications	Found	We are certified by GAF and Owens Corning, and also recommend materials from Englert, Mule-Hide Products and Union Corrugating Company. On cowanroofing.com/about/	3 / 3
Guarantees	Not found	The crawl did not detect it on the 20 pages checked.	0 / 3

How this site compares

Cowan Roofing measured against 91 roofers audited between 4 August and 13 October 2026, each on its latest audit. Virginia does not yet have enough audited roofers for a state comparison, so these figures are national.

87%of compared roofers score lower than 62

50.5median score out of 100

75highest score any compared roofer has reached

Points no audited roofer has earned yet

None of the 91 compared roofers has earned a point on these yet. Why they stay on the scale

SMS or text · not found on 89, could not be determined on 2
Live chat · not found on 87, could not be determined on 4
Real time slots shown · not found on 87, could not be determined on 4
Confirmation shown · not found on 87, could not be determined on 4
Mobile booking flow · not found on 87, could not be determined on 4