Diversified Roofing
779 West Michigan Avenue, Saline, MI 48176diversifiedroofingllc.com · Crawled 6 October 2026 · 20 pages checked
Better than 84%of 91 roofers audited between 4 August and 13 October 2026
61/ 100 customer access score
0Median 50.5100
Where this audit comes from
An automated crawl of diversifiedroofingllc.com on 6 October 2026, reading 20 pages. How the audit works explains what it reads, what each result means and where each one comes from.
Found published, with the words and page it came from
Not found the crawl did not detect it
Not determined we could not tell either way
Score breakdown
| Category | Score | National median | What the crawl recorded |
|---|---|---|---|
| Contactability | 21 / 25 | 17 | Found: Phone number, Click to call, Contact form, Emergency contact visible, Public email address. Not found: SMS or text, Live chat. |
| Booking | 8 / 25 | 8 | Found: Estimate request, Fields required. Not found: Online booking, Real time slots shown, Confirmation shown, Mobile booking flow. |
| Information | 14 / 25 | 15 | Found: Services, Service areas, Financing, Warranty. Not found: Emergency cover explained, Pricing. Not determined: Business hours. |
| Trust signals | 18 / 25 | 12 | Found: Licence details, Reviews shown, Team page, Guarantees. Not found: Certifications. Not determined: Project gallery. |
| Total | 61 / 100 | 50.5 |
Customer task test
The tasks a first-time visitor comes to the website to do, worked out from the checks below.
| Can a customer… | Result | What the crawl recorded |
|---|---|---|
| Call the business | Yes |
(734) 429-5840 |
| Request an estimate | Yes |
Free Estimates|Discounts Available|Financing Available |
| Book an appointment online | No |
The crawl did not detect it on the 20 pages checked.
|
| Send a text message | No |
The crawl did not detect it on the 20 pages checked.
|
| Find business hours | Not determined |
We could not determine this.
There was no signal either way on the 20 pages checked.
|
| Find the service area | Yes |
We provide high-quality residential and commercial roofing services in Ann Arbor, Saline, Ypsilanti, MI, and the surrounding areas. |
| Find warranty information | Yes |
Every new roof includes a 10-year in-house workmanship warranty. |
| Find financing options | Yes |
We offer financing through Service Financing Company, LLC. |
Every check
All 26 scored checks, with the points each earned out of the 100.
Contactability 21 / 25
| Check | Result | What the crawl recorded | Points |
|---|---|---|---|
| Phone number | Found | (734) 429-5840 |
5 / 5 |
| Click to call | Found | (734) 429-5840 |
5 / 5 |
| Contact form | Found | Contact Us Today! |
4 / 4 |
| Emergency contact visible | Found | We provide emergency services. After you give us a call, our experienced and skilled crew will show up at your place quickly to make the necessary storm damage repairs. We wont try to upsell you on our services, and instead we will make sure you get exactly what you need to keep your home or business safe after the storm. Contact us today at(734) 429-5840for emergencies or via our contact form for non-emergency services. |
4 / 4 |
| Public email address | Found | divroofing@yahoo.com |
3 / 3 |
| SMS or text | Not found |
The crawl did not detect it on the 20 pages checked.
|
0 / 2 |
| Live chat | Not found |
The crawl did not detect it on the 20 pages checked.
|
0 / 2 |
Booking 8 / 25
| Check | Result | What the crawl recorded | Points |
|---|---|---|---|
| Online booking | Not found |
The crawl did not detect it on the 20 pages checked.
|
0 / 7 |
| Estimate request | Found | Free Estimates|Discounts Available|Financing Available |
6 / 6 |
| Real time slots shown | Not found |
The crawl did not detect it on the 20 pages checked.
|
0 / 5 |
| Confirmation shown | Not found |
The crawl did not detect it on the 20 pages checked.
|
0 / 3 |
| Fields required | Found | Contact Us Today! |
2 / 2 |
| Mobile booking flow | Not found |
The crawl did not detect it on the 20 pages checked.
|
0 / 2 |
Information 14 / 25
| Check | Result | What the crawl recorded | Points |
|---|---|---|---|
| Services | Found | We provide a full range of roofing services, including new roof installation, roof maintenance, roof repair, roof replacement, and insurance work. |
4 / 4 |
| Business hours | Not determined |
We could not determine this.
There was no signal either way on the 20 pages checked.
|
0 / 4 |
| Service areas | Found | We provide high-quality residential and commercial roofing services in Ann Arbor, Saline, Ypsilanti, MI, and the surrounding areas. |
4 / 4 |
| Emergency cover explained | Not found |
The crawl did not detect it on the 20 pages checked.
|
0 / 4 |
| Financing | Found | We offer financing through Service Financing Company, LLC. |
3 / 3 |
| Warranty | Found | Every new roof includes a 10-year in-house workmanship warranty. |
3 / 3 |
| Pricing | Not found |
The crawl did not detect it on the 20 pages checked.
|
0 / 3 |
Trust signals 18 / 25
| Check | Result | What the crawl recorded | Points |
|---|---|---|---|
| Licence details | Found | Fully Licensed (#2102192457) and Insured |
6 / 6 |
| Reviews shown | Found | I highly recommend Diversified Roofing for your roofing needs. |
5 / 5 |
| Team page | Found | Stanley Tupacz, JR - Owner |
4 / 4 |
| Project gallery | Not determined |
We could not determine this.
It cannot be assessed from what the crawl records.
|
0 / 4 |
| Certifications | Not found |
The crawl did not detect it on the 20 pages checked.
|
0 / 3 |
| Guarantees | Found | 10-Year In-House Workmanship Guarantee |
3 / 3 |
How this site compares
Diversified Roofing measured against 91 roofers audited between 4 August and 13 October 2026, each on its latest audit. Michigan does not yet have enough audited roofers for a state comparison, so these figures are national.
84%of compared roofers score lower than 61
50.5median score out of 100
75highest score any compared roofer has reached
Points no audited roofer has earned yet
None of the 91 compared roofers has earned a point on these yet. Why they stay on the scale
- SMS or text · not found on 89, could not be determined on 2
- Live chat · not found on 87, could not be determined on 4
- Real time slots shown · not found on 87, could not be determined on 4
- Confirmation shown · not found on 87, could not be determined on 4
- Mobile booking flow · not found on 87, could not be determined on 4