Ethical Exteriors Inc.
10107 Bergin Rd, Building D, Howell, MI 48843ethicalexteriors.com · Crawled 11 October 2026 · 17 pages checked
Better than 90%of 91 roofers audited between 4 August and 13 October 2026
63/ 100 customer access score
0Median 50.5100
Where this audit comes from
An automated crawl of ethicalexteriors.com on 11 October 2026, reading 17 pages, with some rows from the shared business directory's earlier check of the same website. How the audit works explains what it reads, what each result means and where each one comes from.
Found published, with the words and page it came from
Not found the crawl did not detect it
Not determined we could not tell either way
Score breakdown
| Category | Score | National median | What the crawl recorded |
|---|---|---|---|
| Contactability | 17 / 25 | 17 | Found: Phone number, Click to call, Contact form, Public email address. Not found: Emergency contact visible, SMS or text, Live chat. |
| Booking | 8 / 25 | 8 | Found: Estimate request, Fields required. Not found: Online booking, Real time slots shown, Confirmation shown, Mobile booking flow. |
| Information | 18 / 25 | 15 | Found: Services, Business hours, Service areas, Warranty, Pricing. Not found: Emergency cover explained, Financing. |
| Trust signals | 20 / 25 | 12 | Found: Licence details, Reviews shown, Team page, Project gallery, Certifications. Not found: Guarantees. |
| Total | 63 / 100 | 50.5 |
Customer task test
The tasks a first-time visitor comes to the website to do, worked out from the checks below.
| Can a customer… | Result | What the crawl recorded |
|---|---|---|
| Call the business | Yes |
517-404-7606 |
| Request an estimate | Yes |
Request a Quote |
| Book an appointment online | No |
The crawl did not detect it on the 17 pages checked.
|
| Send a text message | No |
The crawl did not detect it on the 17 pages checked.
|
| Find business hours | Yes |
Mon,Tue,Wed,Thu,Fri,Sat,Sun 00:00–24:00
|
| Find the service area | Yes |
South Lyon|Brighton|Pinckney|Howell|Hartland |
| Find warranty information | Yes |
Yes. We offer a 10-year workmanship warranty. |
| Find financing options | No |
The crawl did not detect it on the 17 pages checked.
|
Every check
All 26 scored checks, with the points each earned out of the 100.
Contactability 17 / 25
| Check | Result | What the crawl recorded | Points |
|---|---|---|---|
| Phone number | Found | 517-404-7606 |
5 / 5 |
| Click to call | Found | 517-404-7606 |
5 / 5 |
| Contact form | Found | Get in Touch With Ethical Exteriors Inc. Today |
4 / 4 |
| Emergency contact visible | Not found |
The crawl did not detect it on the 17 pages checked.
|
0 / 4 |
| Public email address | Found | sales@ethicalexteriors.com |
3 / 3 |
| SMS or text | Not found |
The crawl did not detect it on the 17 pages checked.
|
0 / 2 |
| Live chat | Not found |
The crawl did not detect it on the 17 pages checked.
|
0 / 2 |
Booking 8 / 25
| Check | Result | What the crawl recorded | Points |
|---|---|---|---|
| Online booking | Not found |
The crawl did not detect it on the 17 pages checked.
|
0 / 7 |
| Estimate request | Found | Request a Quote |
6 / 6 |
| Real time slots shown | Not found |
The crawl did not detect it on the 17 pages checked.
|
0 / 5 |
| Confirmation shown | Not found |
The crawl did not detect it on the 17 pages checked.
|
0 / 3 |
| Fields required | Found | Get in Touch With Ethical Exteriors Inc. Today |
2 / 2 |
| Mobile booking flow | Not found |
The crawl did not detect it on the 17 pages checked.
|
0 / 2 |
Information 18 / 25
| Check | Result | What the crawl recorded | Points |
|---|---|---|---|
| Services | Found | Gutters, skylights, siding, and attic insulation to complete your exterior protection. |
4 / 4 |
| Business hours | Found |
Mon,Tue,Wed,Thu,Fri,Sat,Sun 00:00–24:00
|
4 / 4 |
| Service areas | Found | South Lyon|Brighton|Pinckney|Howell|Hartland |
4 / 4 |
| Emergency cover explained | Not found |
The crawl did not detect it on the 17 pages checked.
|
0 / 4 |
| Financing | Not found |
The crawl did not detect it on the 17 pages checked.
|
0 / 3 |
| Warranty | Found | Yes. We offer a 10-year workmanship warranty. |
3 / 3 |
| Pricing | Found | The average-size insulation job can be done in (1) day and averages between $1,500-$3,000. |
3 / 3 |
Trust signals 20 / 25
| Check | Result | What the crawl recorded | Points |
|---|---|---|---|
| Licence details | Found | Yes. We are a licensed contractor in the State of Michigan. |
6 / 6 |
| Reviews shown | Found | Ethical Exteriors did a great job with my roof replacement. Communication was excellent and they had a big crew to get the job done in a single day. |
5 / 5 |
| Team page | Found | The owner and operator of Ethical Exteriors Inc. is Nathan Wood. |
4 / 4 |
| Project gallery | Found | Roofing Replacement & New Construction Projects |
2 / 4 |
| Certifications | Found | Being CertainTeed and GAF certified installers means that we have undergone rigorous training and adhere to strict quality guidelines set by two of the industrys most respected manufacturers. |
3 / 3 |
| Guarantees | Not found |
The crawl did not detect it on the 17 pages checked.
|
0 / 3 |
How this site compares
Ethical Exteriors Inc. measured against 91 roofers audited between 4 August and 13 October 2026, each on its latest audit. Michigan does not yet have enough audited roofers for a state comparison, so these figures are national.
90%of compared roofers score lower than 63
50.5median score out of 100
75highest score any compared roofer has reached
Points no audited roofer has earned yet
None of the 91 compared roofers has earned a point on these yet. Why they stay on the scale
- SMS or text · not found on 89, could not be determined on 2
- Live chat · not found on 87, could not be determined on 4
- Real time slots shown · not found on 87, could not be determined on 4
- Confirmation shown · not found on 87, could not be determined on 4
- Mobile booking flow · not found on 87, could not be determined on 4