Merritt Roofing and Construction Inc
300 Lake George Road, Lake Alfred, FL 33850merrittroofingpolk.com · Crawled 8 October 2026 · 20 pages checked
Better than 75%of 91 roofers audited between 4 August and 13 October 2026
57/ 100 customer access score
0Median 50.5100
Where this audit comes from
An automated crawl of merrittroofingpolk.com on 8 October 2026, reading 20 pages. How the audit works explains what it reads, what each result means and where each one comes from.
Found published, with the words and page it came from
Not found the crawl did not detect it
Not determined we could not tell either way
Score breakdown
| Category | Score | National median | What the crawl recorded |
|---|---|---|---|
| Contactability | 21 / 25 | 17 | Found: Phone number, Click to call, Contact form, Emergency contact visible, Public email address. Not found: SMS or text, Live chat. |
| Booking | 8 / 25 | 8 | Found: Estimate request, Fields required. Not found: Online booking, Real time slots shown, Confirmation shown, Mobile booking flow. |
| Information | 19 / 25 | 15 | Found: Services, Business hours, Service areas, Emergency cover explained, Warranty. Not found: Financing, Pricing. |
| Trust signals | 9 / 25 | 12 | Found: Licence details, Certifications. Not found: Reviews shown, Team page, Project gallery, Guarantees. |
| Total | 57 / 100 | 50.5 |
Customer task test
The tasks a first-time visitor comes to the website to do, worked out from the checks below.
| Can a customer… | Result | What the crawl recorded |
|---|---|---|
| Call the business | Yes |
(863) 967-5711 |
| Request an estimate | Yes |
Need Help? Start with a FREE Estimate Today! |
| Book an appointment online | No |
The crawl did not detect it on the 20 pages checked.
|
| Send a text message | No |
The crawl did not detect it on the 20 pages checked.
|
| Find business hours | Yes |
Our Location Mon - Fri 8:00 am - 4:00 pm |
| Find the service area | Yes |
Merritt Roofing and Construction Inc. proudly serves Winter Haven,Polk County,Auburndale,Lakeland,Bartow,Lake Wales,Frostproof,Lake Alfred,Davenport, andHaines City. |
| Find warranty information | Yes |
We offer a five-year labor warranty for all pitch and steep slope jobs. |
| Find financing options | No |
The crawl did not detect it on the 20 pages checked.
|
Every check
All 26 scored checks, with the points each earned out of the 100.
Contactability 21 / 25
| Check | Result | What the crawl recorded | Points |
|---|---|---|---|
| Phone number | Found | (863) 967-5711 |
5 / 5 |
| Click to call | Found | (863) 967-5711 |
5 / 5 |
| Contact form | Found | CONTACT MERRITT ROOFING TODAY |
4 / 4 |
| Emergency contact visible | Found | Throughout Polk County, severe weather can strike with little notice, which is why Merritt Roofing maintains a 24/7 emergency repair line covering every community we serve. |
4 / 4 |
| Public email address | Found | merrittroofing@tampabay.rr.com |
3 / 3 |
| SMS or text | Not found |
The crawl did not detect it on the 20 pages checked.
|
0 / 2 |
| Live chat | Not found |
The crawl did not detect it on the 20 pages checked.
|
0 / 2 |
Booking 8 / 25
| Check | Result | What the crawl recorded | Points |
|---|---|---|---|
| Online booking | Not found |
The crawl did not detect it on the 20 pages checked.
|
0 / 7 |
| Estimate request | Found | Need Help? Start with a FREE Estimate Today! |
6 / 6 |
| Real time slots shown | Not found |
The crawl did not detect it on the 20 pages checked.
|
0 / 5 |
| Confirmation shown | Not found |
The crawl did not detect it on the 20 pages checked.
|
0 / 3 |
| Fields required | Found | No-cost To You Quote, Fill Out The Form! |
2 / 2 |
| Mobile booking flow | Not found |
The crawl did not detect it on the 20 pages checked.
|
0 / 2 |
Information 19 / 25
| Check | Result | What the crawl recorded | Points |
|---|---|---|---|
| Services | Found | Merritt Roofing and Construction Inc. provides expert roofing,window installation,siding installation,gutter installation,aluminum construction, home additions, and general contracting, located in Lake Alfred, FL. |
4 / 4 |
| Business hours | Found | Our Location Mon - Fri 8:00 am - 4:00 pm |
4 / 4 |
| Service areas | Found | Merritt Roofing and Construction Inc. proudly serves Winter Haven,Polk County,Auburndale,Lakeland,Bartow,Lake Wales,Frostproof,Lake Alfred,Davenport, andHaines City. |
4 / 4 |
| Emergency cover explained | Found | Our crews typically arrive within one to two hours of your call, ready to prevent further damage to your home. |
4 / 4 |
| Financing | Not found |
The crawl did not detect it on the 20 pages checked.
|
0 / 3 |
| Warranty | Found | We offer a five-year labor warranty for all pitch and steep slope jobs. |
3 / 3 |
| Pricing | Not found |
The crawl did not detect it on the 20 pages checked.
|
0 / 3 |
Trust signals 9 / 25
| Check | Result | What the crawl recorded | Points |
|---|---|---|---|
| Licence details | Found | State License #CCC1326689 and CBC1254308 |
6 / 6 |
| Reviews shown | Not found |
The crawl did not detect it on the 20 pages checked.
|
0 / 5 |
| Team page | Not found |
The crawl did not detect it on the 20 pages checked.
|
0 / 4 |
| Project gallery | Not found |
The crawl did not detect it on the 20 pages checked.
|
0 / 4 |
| Certifications | Found | BBB A+ Rated & GAF Certified Contractor |
3 / 3 |
| Guarantees | Not found |
The crawl did not detect it on the 20 pages checked.
|
0 / 3 |
How this site compares
Merritt Roofing and Construction Inc measured against 91 roofers audited between 4 August and 13 October 2026, each on its latest audit. Florida does not yet have enough audited roofers for a state comparison, so these figures are national.
75%of compared roofers score lower than 57
50.5median score out of 100
75highest score any compared roofer has reached
Points no audited roofer has earned yet
None of the 91 compared roofers has earned a point on these yet. Why they stay on the scale
- SMS or text · not found on 89, could not be determined on 2
- Live chat · not found on 87, could not be determined on 4
- Real time slots shown · not found on 87, could not be determined on 4
- Confirmation shown · not found on 87, could not be determined on 4
- Mobile booking flow · not found on 87, could not be determined on 4