Midwest Diversified Inc customer access audit

Where this audit comes from

An automated crawl of coolroofsforever.com on 12 October 2026, reading 12 pages, with some rows from the shared business directory's earlier check of the same website. How the audit works explains what it reads, what each result means and where each one comes from.

Found published, with the words and page it came from Not found the crawl did not detect it Not determined we could not tell either way

Score breakdown

Category	Score	National median	What the crawl recorded
Contactability	21 / 25	17	Found: Phone number, Click to call, Contact form, Emergency contact visible, Public email address. Not found: SMS or text, Live chat.
Booking	15 / 25	8	Found: Online booking, Estimate request, Fields required. Not determined: Real time slots shown, Confirmation shown, Mobile booking flow.
Information	16 / 25	15	Found: Services, Business hours, Service areas, Emergency cover explained. Not found: Financing, Warranty, Pricing.
Trust signals	10 / 25	12	Found: Team page, Certifications, Guarantees. Not found: Licence details, Project gallery. Not determined: Reviews shown.
Total	62 / 100	50.5

Customer task test

The tasks a first-time visitor comes to the website to do, worked out from the checks below.

Can a customer…	Result	What the crawl recorded
Call the business	Yes	(785) 856-7663 On coolroofsforever.com/
Request an estimate	Yes	Free estimates On coolroofsforever.com/about-us
Book an appointment online	Yes	Book a Service link present in site navigation Stated by the business Recorded by the directory on 18 September 2026, from coolroofsforever.com/commercial-roofing-services-ks.
Send a text message	No	The crawl did not detect it on the 12 pages checked.
Find business hours	Yes	Mon 08:00–18:00; Tue 08:00–18:00; Wed 08:00–18:00; Thu 08:00–18:00; Fri 08:00–18:00; Sat 08:00–12:00 Stated by the business Recorded by the directory on 18 September 2026, from coolroofsforever.com/.
Find the service area	Yes	Belton \| De Soto \| Eudora \| Gardner \| Kansas City \| Kearney \| Lawerence \| Leavenworth \| Lee's Summit \| Liberty \| Olathe \| Overland Park On coolroofsforever.com/
Find warranty information	No	The crawl did not detect it on the 12 pages checked.
Find financing options	No	The crawl did not detect it on the 12 pages checked.

Every check

All 26 scored checks, with the points each earned out of the 100.

Contactability 21 / 25

Check	Result	What the crawl recorded	Points
Phone number	Found	(785) 856-7663 On coolroofsforever.com/	5 / 5
Click to call	Found	(785) 856-7663 On coolroofsforever.com/	5 / 5
Contact form	Found	Contact Us On coolroofsforever.com/	4 / 4
Emergency contact visible	Found	We answer the phone 24/7 so that we can address your leak repair as soon as possible. On coolroofsforever.com/commercial-roofing-services-ks	4 / 4
Public email address	Found	Book a Service On coolroofsforever.com/	3 / 3
SMS or text	Not found	The crawl did not detect it on the 12 pages checked.	0 / 2
Live chat	Not found	The crawl did not detect it on the 12 pages checked.	0 / 2

Booking 15 / 25

Check	Result	What the crawl recorded	Points
Online booking	Found	Book a Service link present in site navigation Stated by the business Recorded by the directory on 18 September 2026, from coolroofsforever.com/commercial-roofing-services-ks.	7 / 7
Estimate request	Found	Free estimates On coolroofsforever.com/about-us	6 / 6
Real time slots shown	Not determined	We could not determine this. It cannot be assessed from what the crawl records.	0 / 5
Confirmation shown	Not determined	We could not determine this. It cannot be assessed from what the crawl records.	0 / 3
Fields required	Found	Request a Free Quote! On coolroofsforever.com/	2 / 2
Mobile booking flow	Not determined	We could not determine this. It cannot be assessed from what the crawl records.	0 / 2

Information 16 / 25

Check	Result	What the crawl recorded	Points
Services	Found	Membrane coating systemsFabric reinforced roofing systemsMetal roof restoration systemsSingle-ply membrane systemsSpray polyurethane foam roofing systemsCool roof systemsElastomeric roof coating systems On coolroofsforever.com/	4 / 4
Business hours	Found	Mon 08:00–18:00; Tue 08:00–18:00; Wed 08:00–18:00; Thu 08:00–18:00; Fri 08:00–18:00; Sat 08:00–12:00 Stated by the business Recorded by the directory on 18 September 2026, from coolroofsforever.com/.	4 / 4
Service areas	Found	Belton \| De Soto \| Eudora \| Gardner \| Kansas City \| Kearney \| Lawerence \| Leavenworth \| Lee's Summit \| Liberty \| Olathe \| Overland Park On coolroofsforever.com/	4 / 4
Emergency cover explained	Found	Midwest Diversified Inc. prioritize urgent repairs and often respond within 24 hours to prevent further damage and business disruption. On coolroofsforever.com/Lawrence-KS	4 / 4
Financing	Not found	The crawl did not detect it on the 12 pages checked.	0 / 3
Warranty	Not found	The crawl did not detect it on the 12 pages checked.	0 / 3
Pricing	Not found	The crawl did not detect it on the 12 pages checked.	0 / 3

Trust signals 10 / 25

Check	Result	What the crawl recorded	Points
Licence details	Not found	The crawl did not detect it on the 12 pages checked.	0 / 6
Reviews shown	Not determined	We could not determine this. There was no signal either way on the 12 pages checked.	0 / 5
Team page	Found	Since 1997 owner Keith Steiner became an independent business owner On coolroofsforever.com/conklin-roofing-system	4 / 4
Project gallery	Not found	The crawl did not detect it on the 12 pages checked.	0 / 4
Certifications	Found	Since 1997 owner Keith Steiner became an independent business owner who now has been recognized as an Elite Preferred Contractor with the Conklin Company for 18 years straight. On coolroofsforever.com/conklin-roofing-system	3 / 3
Guarantees	Found	The work our professional roofing installers and technicians do is guaranteed to keep your roof secure and dry for 10 to 20 years and with infinite recoats available for half the price of the initial application! On coolroofsforever.com/	3 / 3

How this site compares

Midwest Diversified Inc measured against 91 roofers audited between 4 August and 13 October 2026, each on its latest audit. Kansas does not yet have enough audited roofers for a state comparison, so these figures are national.

87%of compared roofers score lower than 62

50.5median score out of 100

75highest score any compared roofer has reached

Points no audited roofer has earned yet

None of the 91 compared roofers has earned a point on these yet. Why they stay on the scale

SMS or text · not found on 89, could not be determined on 2
Live chat · not found on 87, could not be determined on 4
Real time slots shown · not found on 87, could not be determined on 4
Confirmation shown · not found on 87, could not be determined on 4
Mobile booking flow · not found on 87, could not be determined on 4