Novak Home Improvements Co. customer access audit

Where this audit comes from

An automated crawl of johnrnovak.com on 12 October 2026, reading 17 pages. How the audit works explains what it reads, what each result means and where each one comes from.

Found published, with the words and page it came from Not found the crawl did not detect it Not determined we could not tell either way

Score breakdown

Category	Score	National median	What the crawl recorded
Contactability	17 / 25	17	Found: Phone number, Click to call, Contact form, Public email address. Not found: Emergency contact visible, SMS or text, Live chat.
Booking	8 / 25	8	Found: Estimate request, Fields required. Not found: Online booking, Real time slots shown, Confirmation shown, Mobile booking flow.
Information	11 / 25	15	Found: Services, Service areas, Warranty. Not found: Business hours, Emergency cover explained, Financing, Pricing.
Trust signals	11 / 25	12	Found: Reviews shown, Team page, Project gallery. Not found: Licence details, Certifications, Guarantees.
Total	47 / 100	50.5

Customer task test

The tasks a first-time visitor comes to the website to do, worked out from the checks below.

Can a customer…	Result	What the crawl recorded
Call the business	Yes	(610) 868-6090 On johnrnovak.com/
Request an estimate	Yes	Request Your Free Estimate On johnrnovak.com/
Book an appointment online	No	The crawl did not detect it on the 17 pages checked.
Send a text message	No	The crawl did not detect it on the 17 pages checked.
Find business hours	No	The crawl did not detect it on the 17 pages checked.
Find the service area	Yes	Novak Home Improvements Co., based in Bethlehem, PA, offers expert residential re-roofing services to homeowners throughout the Lehigh Valley, including Allentown and Easton. On johnrnovak.com/residential-re-roofing
Find warranty information	Yes	We offer a 25-year workmanship warranty on a new roof installationthe longest workmanship warranty in the Greater Lehigh Valley. On johnrnovak.com/
Find financing options	No	The crawl did not detect it on the 17 pages checked.

Every check

All 26 scored checks, with the points each earned out of the 100.

Contactability 17 / 25

Check	Result	What the crawl recorded	Points
Phone number	Found	(610) 868-6090 On johnrnovak.com/	5 / 5
Click to call	Found	(610) 868-6090 On johnrnovak.com/	5 / 5
Contact form	Found	Contact Us: Start by giving us a call to schedule an appointment. On johnrnovak.com/	4 / 4
Emergency contact visible	Not found	The crawl did not detect it on the 17 pages checked.	0 / 4
Public email address	Found	info@johnrnovak.com On johnrnovak.com/	3 / 3
SMS or text	Not found	The crawl did not detect it on the 17 pages checked.	0 / 2
Live chat	Not found	The crawl did not detect it on the 17 pages checked.	0 / 2

Booking 8 / 25

Check	Result	What the crawl recorded	Points
Online booking	Not found	The crawl did not detect it on the 17 pages checked.	0 / 7
Estimate request	Found	Request Your Free Estimate On johnrnovak.com/	6 / 6
Real time slots shown	Not found	The crawl did not detect it on the 17 pages checked.	0 / 5
Confirmation shown	Not found	The crawl did not detect it on the 17 pages checked.	0 / 3
Fields required	Found	Request Your Free Estimate On johnrnovak.com/	2 / 2
Mobile booking flow	Not found	The crawl did not detect it on the 17 pages checked.	0 / 2

Information 11 / 25

Check	Result	What the crawl recorded	Points
Services	Found	Count on Novak Home Improvements Co. for comprehensive roof repair services to address leaks, missing shingles, or other issues affecting the functionality of your roof. On johnrnovak.com/	4 / 4
Business hours	Not found	The crawl did not detect it on the 17 pages checked.	0 / 4
Service areas	Found	Novak Home Improvements Co., based in Bethlehem, PA, offers expert residential re-roofing services to homeowners throughout the Lehigh Valley, including Allentown and Easton. On johnrnovak.com/residential-re-roofing	4 / 4
Emergency cover explained	Not found	The crawl did not detect it on the 17 pages checked.	0 / 4
Financing	Not found	The crawl did not detect it on the 17 pages checked.	0 / 3
Warranty	Found	We offer a 25-year workmanship warranty on a new roof installationthe longest workmanship warranty in the Greater Lehigh Valley. On johnrnovak.com/	3 / 3
Pricing	Not found	The crawl did not detect it on the 17 pages checked.	0 / 3

Trust signals 11 / 25

Check	Result	What the crawl recorded	Points
Licence details	Not found	The crawl did not detect it on the 17 pages checked.	0 / 6
Reviews shown	Found	Everyone was professional,courteous and extremely helpful! Our roof was done in one day. On johnrnovak.com/	5 / 5
Team page	Found	Tina holds the team together as our office manager. On johnrnovak.com/experienced-roofing-contractor	4 / 4
Project gallery	Found	Get Inspired for Your Next Roofing Project With Novak Home Improvement Co. Roofings Gallery On johnrnovak.com/completed-roofing-projects	2 / 4
Certifications	Not found	The crawl did not detect it on the 17 pages checked.	0 / 3
Guarantees	Not found	The crawl did not detect it on the 17 pages checked.	0 / 3

How this site compares

Novak Home Improvements Co. measured against 91 roofers audited between 4 August and 13 October 2026, each on its latest audit. Pennsylvania does not yet have enough audited roofers for a state comparison, so these figures are national.

36%of compared roofers score lower than 47

50.5median score out of 100

75highest score any compared roofer has reached

Points no audited roofer has earned yet

None of the 91 compared roofers has earned a point on these yet. Why they stay on the scale

SMS or text · not found on 89, could not be determined on 2
Live chat · not found on 87, could not be determined on 4
Real time slots shown · not found on 87, could not be determined on 4
Confirmation shown · not found on 87, could not be determined on 4
Mobile booking flow · not found on 87, could not be determined on 4