Rowell Roofing
13333 Hwy 89 South, Jay, FL 32565rowellroofs.com · Crawled 11 October 2026 · 20 pages checked
Better than 83%of 91 roofers audited between 4 August and 13 October 2026
60.5/ 100 customer access score
0Median 50.5100
Where this audit comes from
An automated crawl of rowellroofs.com on 11 October 2026, reading 20 pages. How the audit works explains what it reads, what each result means and where each one comes from.
Found published, with the words and page it came from
Not found the crawl did not detect it
Not determined we could not tell either way
Score breakdown
| Category | Score | National median | What the crawl recorded |
|---|---|---|---|
| Contactability | 17 / 25 | 17 | Found: Phone number, Click to call, Contact form, Public email address. Not found: Emergency contact visible, SMS or text, Live chat. |
| Booking | 8 / 25 | 8 | Found: Estimate request, Fields required. Not found: Online booking, Real time slots shown, Confirmation shown, Mobile booking flow. |
| Information | 17.5 / 25 | 15 | Found: Services, Business hours, Service areas, Emergency cover explained. Partly: Warranty. Not found: Financing, Pricing. |
| Trust signals | 18 / 25 | 12 | Found: Licence details, Reviews shown, Team page, Guarantees. Not found: Project gallery, Certifications. |
| Total | 60.5 / 100 | 50.5 |
Customer task test
The tasks a first-time visitor comes to the website to do, worked out from the checks below.
| Can a customer… | Result | What the crawl recorded |
|---|---|---|
| Call the business | Yes |
850-348-3108 |
| Request an estimate | Yes |
Request a Quote |
| Book an appointment online | No |
The crawl did not detect it on the 20 pages checked.
|
| Send a text message | No |
The crawl did not detect it on the 20 pages checked.
|
| Find business hours | Yes |
13333 HIGHWAY 89 STE A JAY, FL 32565 Mon - Fri: 8:00 am - 4:30 pm |
| Find the service area | Yes |
property owners across the Beulah, Cantonment, Crestview, Destin, Freeport, Gulf Breeze, Milton, Navarre, Niceville, Pace, and Perdido Key, FL, communities can rely on. |
| Find warranty information | Partly |
Rowell Roofing serves Gulf Breeze, FL, and surrounding communities across Northwest Florida with licensed, insured roofing replacement services backed by workmanship warranties. |
| Find financing options | No |
The crawl did not detect it on the 20 pages checked.
|
Every check
All 26 scored checks, with the points each earned out of the 100.
Contactability 17 / 25
| Check | Result | What the crawl recorded | Points |
|---|---|---|---|
| Phone number | Found | 850-348-3108 |
5 / 5 |
| Click to call | Found | 850-348-3108 |
5 / 5 |
| Contact form | Found | Contact Us Today to Receive a Free Quote |
4 / 4 |
| Emergency contact visible | Not found |
The crawl did not detect it on the 20 pages checked.
|
0 / 4 |
| Public email address | Found | info@rowellroofs.com |
3 / 3 |
| SMS or text | Not found |
The crawl did not detect it on the 20 pages checked.
|
0 / 2 |
| Live chat | Not found |
The crawl did not detect it on the 20 pages checked.
|
0 / 2 |
Booking 8 / 25
| Check | Result | What the crawl recorded | Points |
|---|---|---|---|
| Online booking | Not found |
The crawl did not detect it on the 20 pages checked.
|
0 / 7 |
| Estimate request | Found | Request a Quote |
6 / 6 |
| Real time slots shown | Not found |
The crawl did not detect it on the 20 pages checked.
|
0 / 5 |
| Confirmation shown | Not found |
The crawl did not detect it on the 20 pages checked.
|
0 / 3 |
| Fields required | Found | Contact Us Today to Receive a Free Quote |
2 / 2 |
| Mobile booking flow | Not found |
The crawl did not detect it on the 20 pages checked.
|
0 / 2 |
Information 17.5 / 25
| Check | Result | What the crawl recorded | Points |
|---|---|---|---|
| Services | Found | We also offer comprehensive seamless gutter services to suit your needs. |
4 / 4 |
| Business hours | Found | 13333 HIGHWAY 89 STE A JAY, FL 32565 Mon - Fri: 8:00 am - 4:30 pm |
4 / 4 |
| Service areas | Found | property owners across the Beulah, Cantonment, Crestview, Destin, Freeport, Gulf Breeze, Milton, Navarre, Niceville, Pace, and Perdido Key, FL, communities can rely on. |
4 / 4 |
| Emergency cover explained | Found | Thats why our dedicated team is on standby and available 24/7, including weekends and holidays. |
4 / 4 |
| Financing | Not found |
The crawl did not detect it on the 20 pages checked.
|
0 / 3 |
| Warranty | Partly | Rowell Roofing serves Gulf Breeze, FL, and surrounding communities across Northwest Florida with licensed, insured roofing replacement services backed by workmanship warranties. |
1.5 / 3 |
| Pricing | Not found |
The crawl did not detect it on the 20 pages checked.
|
0 / 3 |
Trust signals 18 / 25
| Check | Result | What the crawl recorded | Points |
|---|---|---|---|
| Licence details | Found | Licensed and insured under LIC #CCC1335201 |
6 / 6 |
| Reviews shown | Found | It was a great experience working with Luke and his crew. We called about a leak around our dormers and he was able to come out and investigate the leak within a few days of making contact. |
5 / 5 |
| Team page | Found | Luke Rowell serves as the owner and president of Rowell Roofing |
4 / 4 |
| Project gallery | Not found |
The crawl did not detect it on the 20 pages checked.
|
0 / 4 |
| Certifications | Not found |
The crawl did not detect it on the 20 pages checked.
|
0 / 3 |
| Guarantees | Found | 15-Year Workmanship Guarantee This commitment ensures a long-term investment for our clients, providing you with lasting peace of mind. |
3 / 3 |
How this site compares
Rowell Roofing measured against 91 roofers audited between 4 August and 13 October 2026, each on its latest audit. Florida does not yet have enough audited roofers for a state comparison, so these figures are national.
83%of compared roofers score lower than 60.5
50.5median score out of 100
75highest score any compared roofer has reached
Points no audited roofer has earned yet
None of the 91 compared roofers has earned a point on these yet. Why they stay on the scale
- SMS or text · not found on 89, could not be determined on 2
- Live chat · not found on 87, could not be determined on 4
- Real time slots shown · not found on 87, could not be determined on 4
- Confirmation shown · not found on 87, could not be determined on 4
- Mobile booking flow · not found on 87, could not be determined on 4