UPstate Home Improvements
3473 New York 5, Frankfort, NY 13340upstatehomeimprovements.com · Crawled 5 October 2026 · 13 pages checked
Better than 10%of 91 roofers audited between 4 August and 13 October 2026
39/ 100 customer access score
0Median 50.5100
Where this audit comes from
An automated crawl of upstatehomeimprovements.com on 5 October 2026, reading 13 pages, with some rows from the shared business directory's earlier check of the same website. How the audit works explains what it reads, what each result means and where each one comes from.
Found published, with the words and page it came from
Not found the crawl did not detect it
Not determined we could not tell either way
Score breakdown
| Category | Score | National median | What the crawl recorded |
|---|---|---|---|
| Contactability | 14 / 25 | 17 | Found: Phone number, Click to call, Contact form. Not found: Emergency contact visible, SMS or text, Live chat. Not determined: Public email address. |
| Booking | 8 / 25 | 8 | Found: Estimate request, Fields required. Not found: Online booking, Real time slots shown, Confirmation shown, Mobile booking flow. |
| Information | 12 / 25 | 15 | Found: Services, Business hours, Service areas. Not found: Emergency cover explained, Financing, Warranty, Pricing. |
| Trust signals | 5 / 25 | 12 | Found: Reviews shown. Not found: Licence details, Team page, Project gallery, Certifications, Guarantees. |
| Total | 39 / 100 | 50.5 |
Customer task test
The tasks a first-time visitor comes to the website to do, worked out from the checks below.
| Can a customer… | Result | What the crawl recorded |
|---|---|---|
| Call the business | Yes |
(315) 922-2212 |
| Request an estimate | Yes |
Request a Quote |
| Book an appointment online | No |
The crawl did not detect it on the 13 pages checked.
|
| Send a text message | No |
The crawl did not detect it on the 13 pages checked.
|
| Find business hours | Yes |
Mon,Tue,Wed,Thu,Fri 08:00–19:00
|
| Find the service area | Yes |
We serve Utica and surrounding communities including New Hartford, Whitesboro, Rome, Herkimer, and Frankfort throughout Oneida and Herkimer Counties. |
| Find warranty information | No |
The crawl did not detect it on the 13 pages checked.
|
| Find financing options | No |
The crawl did not detect it on the 13 pages checked.
|
Every check
All 26 scored checks, with the points each earned out of the 100.
Contactability 14 / 25
| Check | Result | What the crawl recorded | Points |
|---|---|---|---|
| Phone number | Found | (315) 922-2212 |
5 / 5 |
| Click to call | Found | (315) 922-2212 |
5 / 5 |
| Contact form | Found | Contact Upstate Home Improvements |
4 / 4 |
| Emergency contact visible | Not found |
The crawl did not detect it on the 13 pages checked.
|
0 / 4 |
| Public email address | Not determined |
We could not determine this.
There was no signal either way on the 13 pages checked.
|
0 / 3 |
| SMS or text | Not found |
The crawl did not detect it on the 13 pages checked.
|
0 / 2 |
| Live chat | Not found |
The crawl did not detect it on the 13 pages checked.
|
0 / 2 |
Booking 8 / 25
| Check | Result | What the crawl recorded | Points |
|---|---|---|---|
| Online booking | Not found |
The crawl did not detect it on the 13 pages checked.
|
0 / 7 |
| Estimate request | Found | Request a Quote |
6 / 6 |
| Real time slots shown | Not found |
The crawl did not detect it on the 13 pages checked.
|
0 / 5 |
| Confirmation shown | Not found |
The crawl did not detect it on the 13 pages checked.
|
0 / 3 |
| Fields required | Found | Contact Upstate Home Improvements |
2 / 2 |
| Mobile booking flow | Not found |
The crawl did not detect it on the 13 pages checked.
|
0 / 2 |
Information 12 / 25
| Check | Result | What the crawl recorded | Points |
|---|---|---|---|
| Services | Found | Our team possesses the expertise and track record to manage all the construction services your project may require, including roofing, siding, decking, and more. |
4 / 4 |
| Business hours | Found |
Mon,Tue,Wed,Thu,Fri 08:00–19:00
|
4 / 4 |
| Service areas | Found | We serve Utica and surrounding communities including New Hartford, Whitesboro, Rome, Herkimer, and Frankfort throughout Oneida and Herkimer Counties. |
4 / 4 |
| Emergency cover explained | Not found |
The crawl did not detect it on the 13 pages checked.
|
0 / 4 |
| Financing | Not found |
The crawl did not detect it on the 13 pages checked.
|
0 / 3 |
| Warranty | Not found |
The crawl did not detect it on the 13 pages checked.
|
0 / 3 |
| Pricing | Not found |
The crawl did not detect it on the 13 pages checked.
|
0 / 3 |
Trust signals 5 / 25
| Check | Result | What the crawl recorded | Points |
|---|---|---|---|
| Licence details | Not found |
The crawl did not detect it on the 13 pages checked.
|
0 / 6 |
| Reviews shown | Found | Excellent service from start to finish. No details were overlooked or discounted. Reasonable rates. Highly recommended! |
5 / 5 |
| Team page | Not found |
The crawl did not detect it on the 13 pages checked.
|
0 / 4 |
| Project gallery | Not found |
The crawl did not detect it on the 13 pages checked.
|
0 / 4 |
| Certifications | Not found |
The crawl did not detect it on the 13 pages checked.
|
0 / 3 |
| Guarantees | Not found |
The crawl did not detect it on the 13 pages checked.
|
0 / 3 |
How this site compares
UPstate Home Improvements measured against 91 roofers audited between 4 August and 13 October 2026, each on its latest audit. New York does not yet have enough audited roofers for a state comparison, so these figures are national.
10%of compared roofers score lower than 39
50.5median score out of 100
75highest score any compared roofer has reached
Points no audited roofer has earned yet
None of the 91 compared roofers has earned a point on these yet. Why they stay on the scale
- SMS or text · not found on 89, could not be determined on 2
- Live chat · not found on 87, could not be determined on 4
- Real time slots shown · not found on 87, could not be determined on 4
- Confirmation shown · not found on 87, could not be determined on 4
- Mobile booking flow · not found on 87, could not be determined on 4